Privacy Policy
Effective Date: 24.01.2026
1. INTRODUCTION
This Privacy Policy describes how Flowmore Sp. z o.o. (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit and use our website https://b2bcontentmachine.com/ (the “Service”).
We are committed to protecting your privacy and ensuring the security of your personal data in compliance with the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (GDPR).
2. DATA CONTROLLER
The Controller of your personal data is:
Flowmore Sp. z o.o.
ul. Dobrego Pasterza 21A/44
31-416 Kraków, Poland
Tax ID (NIP): PL9452237389
You can contact us regarding your personal data via email: contact@b2bcontentmachine.com
3. PERSONAL DATA WE COLLECT
We collect information that you provide directly to us and information that is automatically collected when you use the Service.
A. Information You Provide to Us
When you fill out a contact form, schedule a consultation, or sign up for updates, we may collect:
- First and Last Name
- Email address
- Company name
- Any other information you choose to provide in the message field.
B. Information Collected Automatically
When you access the Service, we may automatically collect certain information about your device and usage, including:
- IP address
- Browser type and version
- Operating system
- Referral source (the website that led you to us)
- Pages visited and time spent on the Service
- Cookies and tracking technologies (see Section 8).
4. PURPOSES AND LEGAL BASIS FOR PROCESSING
We process your personal data for the following purposes:
| Purpose | Legal Basis (GDPR) |
| Answering inquiries: To respond to messages sent via the contact form or email. | Art. 6(1)(f) – Legitimate interest (communication with potential clients). |
| Service provision: To take steps at your request prior to entering into a contract (e.g., providing a quote, scheduling a call). | Art. 6(1)(b) – Performance of a contract or steps prior to entering into a contract. |
| Marketing: To send you newsletters or marketing information (if you have opted in). | Art. 6(1)(a) – Consent. |
| Analytics & Improvements: To analyze how our Service is used and to improve our website and offerings. | Art. 6(1)(f) – Legitimate interest (improving our business). |
| Legal Compliance: To comply with legal obligations (e.g., tax and accounting laws). | Art. 6(1)(c) – Legal obligation. |
5. DATA RECIPIENTS
We may share your data with trusted third-party service providers who assist us in operating our business. These include:
- Hosting and IT services providers (server maintenance, email hosting).
- Marketing and CRM tools (e.g., for managing client relationships and sending emails).
- Analytics providers (e.g., Google Analytics).
- Social Media platforms (e.g., LinkedIn, Meta/Facebook) – specifically regarding the use of plugins or pixels.
We ensure that all third-party processors are bound by data processing agreements to protect your data.
6. DATA TRANSFERS OUTSIDE THE EEA
Some of our service providers (e.g., Google, social media platforms) may be located outside the European Economic Area (EEA), specifically in the USA. In such cases, we ensure appropriate safeguards are in place, such as the EU-US Data Privacy Framework or Standard Contractual Clauses (SCCs) approved by the European Commission.
7. YOUR RIGHTS
Under the GDPR, you have the following rights regarding your personal data:
- Right of Access: You can request a copy of your data.
- Right to Rectification: You can correct inaccurate or incomplete data.
- Right to Erasure (“Right to be forgotten”): You can ask us to delete your data under certain conditions.
- Right to Restriction of Processing: You can ask us to limit how we use your data.
- Right to Object: You can object to the processing of your data based on legitimate interests or for direct marketing.
- Right to Data Portability: You can request to receive your data in a structured, machine-readable format.
- Right to Withdraw Consent: If processing is based on consent, you may withdraw it at any time (this does not affect the lawfulness of processing before withdrawal).
To exercise any of these rights, please contact us at contact@b2bcontentmachine.com. You also have the right to lodge a complaint with a supervisory authority (in Poland: Prezes Urzędu Ochrony Danych Osobowych).
8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.
- Necessary Cookies: Essential for the website to function properly.
- Analytics Cookies (e.g., Google Analytics): Help us understand how visitors interact with the website.
- Marketing Cookies (e.g., LinkedIn Insight Tag, Meta Pixel): Used to track visitors across websites to display relevant ads.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Service may not function properly.
9. DATA RETENTION
We retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy.
- Contact data: Processed for the duration of communication and potentially archived for up to 3 years for defense against claims.
- Marketing data: Processed until you withdraw your consent.
- Tax/Accounting data: Retained for 5 years from the end of the tax year as required by law.
10. SECURITY
We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, protecting your personal data against unauthorized access, alteration, disclosure, or destruction.
11. CHANGES TO THIS PRIVACY POLICY
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top.